Book Description : ldquo;Ann Holmes has created the perfect guide to help women turn their dreams into a reality.rdquo; ndash;Donna Mullen Good, CEO of the Center for Women EnterpriseIf yoursquo;ve ever dreamed of starting your own business, or if yoursquo;ve ever wondered about how to build up the business you already run, but worry because you donrsquo;t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, Therersquo;s a Business in Every Woman offers inspiring success stories (and instructive missteps) in a wide range of businessesndash;from catering, landscaping, personal training, and wedding and events planning to interior and clothing design, staffing, manufacturing, and product design.What the trailblazing women in this book have in common is a good idea and the courage to turn a dream into a money-making reality through hard work, passion, and drive. Take, for instance, the woman who started an IT consulting company in her basement and now has more than a thousand employees in three states; two jogging buddies who commiserated about their uncomfortable bras and went on to design and produce a jog bra, creating a company that Playtex ultimately bought for millions; the mom whose hand-made birthday-party invitations made such a splash that she launched her own custom party invitation company, which she expanded to include holiday cards, gift tags, bags, and more; the sixty-five-year-old corporate wife and mother who applied her domestic talents to opening a profitable BB; the twenty-three-year-old who bought a fledging real estate franchise and now earns a healthy six figures annually.These success stories highlight the practical: focusing on what yoursquo;re good at; setting up your business properlyndash;even if you are starting out from your basement or garage; getting financial backing when you need it; marketing your products with sizzle; networking like the ldquo;good old boysrdquo;; understanding how and when to diversify your products or services; managing your growth; and, most important, knowing what your company is worth and when it might be lucrative to cash out.An accessible crash course in starting and running your own business, Therersquo;s a Business in Every Woman will teach you everything you need to know to turn your pipedream into serious profits.From the Hardcover edition.
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